The Attention Audit: State of the Creator Economy Report

150+ Case Studies

$2–3B Annual Damage Documented

11 Creator Careers Analyzed

4 Platform Failures Exposed

8 Industry Crises Investigated

Every Number Sourced

Free Report

150+ Case Studies

$2–3B Annual Damage Documented

11 Creator Careers Analyzed

4 Platform Failures Exposed

8 Industry Crises Investigated

Every Number Sourced

Free Report

Free Industry Report — 2026 Edition

The Attention Audit State of the Creator Economy

The gaming creator economy generates billions in value annually. Most of it never reaches the creators who built it.
This report documents exactly where it goes.

$2–3B Annual Documented Damage

0.001% Creator Success Probability

40–70% Streaming Views Are Fake

30–50% Creator Value Actually Captured

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No cost. No credit card. Just the truth.

What the industry doesn't want you to know

The numbers behind the
extraction economy

$2–3B+

Annual Quantifiable Damage

Fraud, exploitation, and systemic failure extracted from the gaming creator economy every single year. Documented. Sourced. Undeniable.

Source: GGL Corpus — 150+ Case Studies

40–70%

Viewership Is Fraudulent

Twitch estimated at 40%. Kick estimated at 70%. Brands are paying for audiences that don't exist. Creators are competing against ghosts.

Source: Platform Fraud Analysis

35–50%

Agency Extraction Rate

The average gaming talent agency takes 35 to 50 cents of every sponsored dollar before it reaches the creator. Standard practice. Rarely disclosed.

Source: Creator Agency Analysis

12 yrs

Honey Theft Went Undetected

A browser extension stole affiliate commissions from creators for over a decade. 5,000 sponsored videos. 7.8 billion views. Then sold to PayPal for $4 billion.

Source: Honey Scam Investigation

$8B+

FTX Customer Losses

Gaming creators promoted FTX to their audiences with zero due diligence. When it collapsed, their credibility went with it — and their audience paid the price.

Source: FTX Fraud Analysis

98%

Ninja's Subscriber Decline

From 250,000 peak subscribers to 3,000–5,000 stable viewers. The most followed gaming creator in history lost almost everything. The report documents exactly why.

Source: Ninja Career Analysis

What you're getting

The most comprehensive analysis
of creator economy failure
ever assembled

11 creator careers. 4 platform failures. 8 industry crises.
150+ case studies. Every number sourced.

Section One

The Creator Landscape

Forensic analysis of 11 major gaming creator careers — from Asmongold's 15-year compound to Ninja's 98% collapse. The six factors that actually determine career survival, quantified.

Section Two

Platform Dynamics

How Twitch left $10B on the table. Why live streaming can't make money. The Kick experiment. The trust scorecard across every major platform. Which platform is actually building for creators.

Section Three

Organizational Exploitation

How FaZe Clan turned creator extraction into a business model. The contract clauses that cost creators millions. What esports orgs are actually selling — and who's actually buying it.

Section Four

Industry-Wide Crises

The Honey affiliate scam. FTX. The gambling epidemic. Viewbotting at scale. Gaming addiction. Every crisis documented, quantified, and traced to its root cause.

Section Five

The Economics of Success

Sponsorship value leakage. What the mid-tier creator trap actually costs. The infrastructure gap between creators who make it and those who don't. The math of sustainable careers.

Section Six

Systemic Gaps & Recommendations

What infrastructure the creator economy needs and has never had. The five categories of intervention. What a protected, informed, and equipped creator career actually looks like.

"The gaming creator economy lacks fundamental infrastructure that exists in every other entertainment industry: collective bargaining, licensed representation, standard contracts, transparent pricing, and regulatory protection."

The Attention Audit — State of the Creator Economy Report, 2025

The Attention Audit

State of the Creator Economy

Annual Industry Report

2025 Edition · Free Access

Free Access

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150+ case studies across every major creator economy failure
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While you're here —

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